A snippet from the SirsiDynix monthly e-newsletter:
“…Libraries have a lot to promote and sell. Besides our myriad of programs and services, we need to influence a lot of other things in our community – like fundraising goals, budgets and bonds, local awareness of our role in the economy, education, and community success. Can we use our library communications to generate behavioral change? Better educated citizens, higher performing students, better small business success, large industry, and tourism? Can we set our goals high? Can we measure and prove success?…”