MGMT 212 students have got a market research assignment. This is a very difficult assignment as there is no right or wrong answer to the questions.
The assignment requirs students to use secondary data to:
1) Estimate the annual dollar sales history for the NZ pizza market since 2004, as well as the annual dollar sales history for the New Zealand fast-food industry
2) Identify the major competitors (i.e., dollar sales, market share, etc) both direct and indirect to Dominos.
They can use the following for this assignment. 1) Factiva & Newztext for journal articles by entering the following search words domino and pizza* and (sale* or trade*) and zealand 2) Factiva Companies/Markets for Domino company and its competitors’ data. 3) New Zealand time series database, key Statistics and Statistics New Zealand for industry trade data.
Feel free to contact Cuiying Mu (ext. 3054) or Alison McIntyre (ext. 8834).
Cuiying
I couldn’t get into Factiva this morning so demand may be too high for it to cope just now.
Dave
Factiva has a maximum of 3 concurrent users and doesn’t let additional users log on.
Deborah
Also, if you tried to access Factiva from this blog post, you would be unsuccessful (incorrect URLs included)
Deirdre