Over the next few weeks Maketing 202 students will be researching their assignment on marketing natural health supplements in New Zealand. They will need to use the Nielsen Market Information Digest which can only be accessed on the 2 PCs in Central Library outside Room 210. The data is already loaded on the PCs, and students just need to click the appropriate icon. Students should use the IE version of the database (not Firefox).
Instructions on how to use Market Information Digest are available on the ppt slides of the library lecture which is linked to their Learn page.
They will also need to use Passport GMID and a variety of other sources which are also outlined on their Learn page.
Please contact Cuiying or Janette if students are having problems.