Hummingbird is the new search algorithm adopted by google in last few weeks. Love them or hate them, the vast majority of the web use Google to search for information, so having a clear idea of what they are trying to achieve is very important. Apparently this is the biggest change in their search for over 10 years.

In short, the new algorithm is built around natural language questions: “How do I build a chicken coop”, “where is the nearest podiatrist”. This is to encourage people to use their smartphones, and to leave behind typing. Remember, more than 50% of mobile phones sold this year were smartphones.

Here are a couple of resources that explain it all in more detail: