The Library is trialling WARC (the World Advertising Research Centre Database) until August 18th

WARC is the largest single source of online intelligence for  the marketing, advertising, media and research companies worldwide. It gathers over 15,000 articles, case studies, research and conference papers drawn from over 25 international sources covering all areas of marketing communications. Users can also access adspend statistics, demographic and economic data plus consolidated global industry news and marketing communications best practice papers.