Brian M, Anton, Kiera and I have been working on a project this year trialling delivering information literacy content via social media, choosing Facebook as our platform.

We have now completed the project, finding that the most successful way to distribute information literacy content is by targeting posts to specific, large, 100-level papers and tag relevant clubs. Targeting posts in this way resulted in approximately double the reach and engagement than the average post on the UC Facebook page, suggesting this content was valued by our followers.

We have made the following recommendations:

1. Delivering information literacy via Facebook be established as business as usual.
2. That it be targeted to align with particular large 100-level courses
3. Content needs to be developed by LT&R team; can be scheduled by marketing team

If you would like to read the full, unabridged project closure report, it is here:  K:\LIBR-Library\Projects\SocialMedia – Info Lit\Project-closure-report-SocialMedia-InfoLit-2017.docx