Kia ora koutou

The Library Marketing Group have been busy beavers lately promoting fantastic happenings in the library realm.

We have been flexing all our avenues of outreach (Facebook, Twitter, Instagram, Insider’s Guide, posters, LCD slides, Library News…there was even some chalking action!) to promote:

• The last Salon session of the year
• Extended hours for exams
• Our campaign of exam relief
• FESTA 2018 exhibition – The Butcher, the Baker, the Ice Cream Maker: Food Sites in Ōtautahi
• Gradfest

We had our first crack at managing all the marketing for Gradfest and really came together as a team, with everyone diligently picking up tasks for their areas of expertise.  We learnt a lot and look forward to marketing the Autumn Gradfest in 2019.

Fiona and Kiera packaged up some fabulous exam snack hampers that were given away via competitions on Facebook and Instagram.  We had a great response to the exam relief posts this year :

November is a month for looking ahead and planning for 2019.

• We are running a focus group for students on November 12th to get their ideas for how we can improve our reach with UC students.
• Tuesday morning November 20th we have our annual half-day planning session.  If anyone has any marketing related feedback this would be a great time to send it to us at librarymarketing@canterbury.ac.nz so we can discuss it here (it could even end up on butcher paper with brightly-coloured markers).

Ngā mihi,

Romy (on behalf of the Library Marketing Group)