March 2022 marketing highlights

Tēnā koutou katoa,

It is my pleasure to recommence the library marketing team’s monthly highlights for you all!

Upcoming Events & Promotions
  • Architectural April (month of April) – social media promotion in the lead-up to Open Chch.
  • April Graduation (12-14 April) – ceremonies have been postponed until August, but our planned marketing promotion is going ahead…stay tuned!
  •  Easter (15-19 April)     
  • ANZAC Day (25 April)
  • Open Christchurch Exhibition (01 May)
Recent Events & Promotions
  • Here tō waka/Orientation Day (18 February)
  • Puna Passport challenge…stay tuned!
  • Library basics 101 Kahoot quiz…stay tuned!
  • UCSA Summer Starter Expo (03 March) – even with number restrictions in place, the team engaged with  85+ students!
  • International Women’s Day (08 March) – Juliet set up a fantastic display of women in science and engineering at EPS library.
  • Christchurch Pride (11-27 March) – Zina put together a vibrant display in PJH.
  • ‘Get Started’ tutorials (14-17 March)
International Women’s Day display at EPS
Pride display 2022
Te Rua Makerspace

Te Rua staff have been busy assembling craft bags for the care packs  provided to the hundreds of students isolating with Covid-19. To date, over 1000 craft packs have been sent out to isolating students. This was a fabulous opportunity for the makerspace team to engage with a large captive audience who may not have had much interaction with Te Rua before. Makerspace staff hope to have plenty of interested students check out Te Rua in person when they have fully recovered!

Te Rua craft bags
Design work

Newly designed UC Puna postcards were printed, and dispatched to each library this month. Each of the five unique designs were taken from the art and archive collections at Macmillan Brown library. The postcards are available for anyone to collect, and have been very popular already. Thanks to Zina for her amazing mahi!

2022 UC Puna postcard designs

The marketing team created a new welcome banner design. The banner includes vibrant images of all three libraries, which were designed by our very own graphic designer, Ryan!

New UC Puna banner 2022
Social Media

Earlier this year Ryan initiated a ‘kupu of the week’ segment on the library’s Facebook page. This great initiative celebrates the use of te reo Māori in an engaging library-related context. Ka rawe Ryan!

Kupu of the week

 

Check out our Tūpono/Insider’s Guide and Library News posts for more!

If you have a marketing request, please fill out this form. If you have a general marketing enquiry, please send an email to librarymarketing@canterbury.ac.nz and we will get in touch as soon as we can!

 

Ngā mihi nui,

Isabella

 

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