Kia ora koutou!
I am delighted to present to you the UC Library Marketing Group Engagement Strategy 2023-2025!
This strategy provides the guiding direction and framework for the library’s engagement activities promoting our services, spaces, and staff for the next two years. The focus is firmly in Ngā Uara, which in turn, frames our purpose, tuia te tangata ki te mātauranga | connecting people with knowledge. This is then united in the strategy’s vision: “We connect people to knowledge by extending care and empowering others to ensure everyone feels welcome, engaged by, safe and supported in our libraries (Manaakitanga). People are valued and recognised as the heart of the library community (Whanaungatanga). Our community is fully aware of, and utilises the resources we nurture, and accesses the services and spaces we offer to succeed (Tiakitanga)”.
Like most pieces of work, this strategy has been a product of many people, so I would like to acknowledge and extend my grateful thanks to those who contributed to this work. Firstly, massive kudos to our strategy project group: Tomo Shibata, Brian McElwaine, Juliet Lackersteen, Ryan Dooley, Hannah O’Dwyer, Leah Pengelly, and Zina Swanson. Thank you also to the remaining members of the Library Marketing Group: Romy Forrer, Roman Lytollis, Sarah Johnston, and Lisa Davies, our Specialists: Jemma Wiki, and Caroline Syddall, and special thanks to the library managers for your feedback, support, and endorsement.
You can check out the final version of the strategy here:
K:\Operations\Marketing\Planning & Procedures\Engagement Strategy\Offical version_UC Library Marketing Group Engagement Strategy 2023-2025.pdf
Ngā mihi,
Isabella