The Aoraki Telsig journal discussion group will hold their next meeting on Tuesday 31 May, 5.30 pm at the University of Canterbury. Room 210, on level 2 of the Central Library (Puaka James Hight building). We would also like your feedback on whether you would prefer to attend an online regional discussion group – especially through the winter months.
The article and questions are below.
This is the article for the May 2016 TELSIG Journal Discussion Group meeting, for BoK Cluster 5 Understanding Management in Information Organisations. (The focus is BoK 6 – Research, Analysis & Interpretation of Information).
Murdoch, C., & Hearne, S. (2014). Becoming user-centric: implementing a user focus and usability testing for an academic library website. Paper presented at LIANZA Conference 2014: Pou Whakairo – Connect & Thrive, Auckland, NZ. Retrieved from http://aut.researchgateway.ac.nz/handle/10292/7795
Discussion questions:
1. Has your library’s website been redesigned? Which research approach was used in the redesign?
2. Web design often makes use of personas. Do you think personas provide an accurate picture of all your users or is there another approach to identifying your audience?
3. AUT used heatmapping to provide quantitative data for website usage. What other services could usage data be used to inform change?
4. This paper focuses on the advantages of user focused research in developing services and resources. Are there disadvantages also? If so, what would these be?
5. Usability testing is often associated with website design and development. Could usability testing be used to evaluate and inform the development of other services?
6. Does your library have a social media presence? If so, was this based on researching the demand for this?
Please email Joan if you plan to come join us.