It’s Fairtrade Fortnight! Over the next two weeks, UC Sustainability is sharing stories of people connected to UC who are working to make the world a fairer place. Sneha Pulapaka graduated from UC in 2017 and has since started a social enterprise called The Native Loom which works with marginal artisan, weavers and tailors in rural South India. We recently caught up with her to learn more about what her business does, and the impact it is having on a community across the world.
You’re UC Alumni! What did you study during your time at UC?
Yes I am proudly UC alumni, I spent one of my best years at UC. I enrolled into course at School of Health Sciences at UC. I completed my Post-Graduate Diploma in Health Sciences, with an endorsement in Health Information Management from University of Canterbury.
My time at UC was full of new experiences, meeting people and acquiring some entrepreneurial skills.
Since graduating, you’ve founded your own social enterprise, The Native Loom. When and where did this story begin?The earliest memory of sustainable textiles is from my childhood. As children, my sister and I wore handmade clothes and I remember my mother repurposed her old cotton sarees as baby clothes, nappies and baby quilts for both of us. The texture of the fabric was so soft and even after years it didn’t tarnish. While in college, I had this idea of repurposing an old dress of mine into new, so I got crafty and sew some coloured sequins. A few years ago, I visited some artisan clusters within rural South India and learnt more about how they made textiles. I was fascinated by the fact that all these textiles were actually woven by a person on a hand loom, which is very labour intensive. The process involves sourcing sustainable cotton, followed by preparing the yarn, dyeing the yarn and then weaving it over the hand loom. This process summarises the most sustainable way a piece of textile can be made.
I learnt that it takes 10 days for a weaver to weave a saree that is around 6 yards. Hand loom weaving skills are traditional skills, practised from generations. Within a family of artisans, you will see that all members participate in textile production process. Unfortunately, these skills are at the verge of extinction as there are no young people ready to learn the traditional textile making skills. And also, the fact that artisan communities need to compete with power loom is what drove me to help these artisan communities and The Native Loom was born.
Tell us about the ethos behind your business.
“People, Planet and Culture”
We are about all of these things: ethically made textiles, empowering artisan communities and caring for our planet through eco-friendly products. At The Native Loom, we believe our choices matter so we have carefully curated our products not just because they are natural or organic and ethical but because the people and the stories behind them benefit directly from our support, both through purchase of the products and through the giving of our profits back to these communities and also projects here in New Zealand. Our actions preserve the planet, empower the lives of artisan communities and provides possibilities to future generations.
What products are being made, and by whom?
We currently produce natural fibre based textile products. Our collections include homewares such as fruit and veggie produce bags, reusable tea bags, accessories such as totes, scarves and earrings.All products are designed here in New Zealand and made in India. Our artisan groups comprise of women from marginalized communities, they are part of cooperatives/self-help groups based in Southern India. The artisans work with only GOTS certified organic cotton.
We’d love you to share any key learnings you’ve had over the last year.
Sustainability is not a one off, it is a gradual process that becomes a way of living eventually. We consciously need to take notice of how we produce and consume together as a community and it’s no different for us as a social enterprise. Producing sustainable textiles is just part of what we do as a social enterprise. Building communities that thrive is our vision.Key Learnings:
- Over the last year we had some leftover fabric post our production and we didn’t want to waste so we repurposed them as product tags, accessories like earrings, necklace, hair ties etc. We saved around 9 kgs of textile from going into landfills. Solutions are all around us and we just need to take a close look.
- As a social enterprise based out in New Zealand and working with artisans from another country, it can be very overwhelming at times. The Native Loom is all about collaboration and communication plays a key factor in this process. We take measures to keep open communication with our artisan groups. It is very important that we hear them out first and how they plan to approach things. So we learn together and grow.
- Over the last year we were able to empower 14 women from our partner groups in achieving fair wages and safe working conditions. We were able to eliminate the use of over 1,435 single use plastic bags and saved over 1,000 liters of water. We also donated our profits to support native New Zealand tree planting through the Million Meters Streams Project here in Aotearoa.
Where to next for The Native Loom?
- Ethical: Our plan over the next three years is to provide a platform for the weaver and artisan communities through a digital interface. We are also working on reaching more artisan clusters that ensure safe working conditions and fair wages.
- Ecological: We plan to support more native tree planting projects and other environmental initiatives within New Zealand and also in Southern India.
- Empowering: We plan to empower women artisans with education and entrepreneurial skill training so they can use the digital interface (that we plan to develop) with confidence. Also, we plan to launch artisan and weaver well-being programs over the next two years that include health and nutrition.
Want to learn more about Sneha and The Native Loom’s story? Catch her at our Fair Trade Fair on Wednesday 14th August, 11am – 1pm in Haere-roa. We’ll be showcasing the incredible suppliers that make our Fair Trade University possible, and celebrate the impact they are having on communities around the world. See the Facebook event here for all the details.
This message was brought to you by the UC Sustainability Office. Stay connected and follow us on Facebook, Instagram or sign up to our newsletter to stay in the loop about campus sustainability. This is part of our contribution to Fairtrade Fortnight, where we encourage our UC community to get involved and support the empowerment of producers overseas. For more information on the fair trade movement, see the Fairtrade NZ website.