Tag Archives: Election

What is the effect of smiling politicians? A UC study looks into it…

These photographs are not upside down! ...see the article.
These photographs are not upside down! …see the article.

In the lead-up to the 2014 election, a UC Marketing study run by Professor Veer has examined the impact of the Thatcher Effect on how the general public perceive New Zealand’s politicians.

The Thatcher Effect shows that when a person’s face is flipped upside down and their smile is left the right way up the viewer’s mind makes sense of the image.

This UC study showed, interestingly, that  people who thought the flipped image of the politican appeared normal also showed high levels of trustworthiness and liking towards that figure. Those figures with the greatest difference between their edited image, and the original also received significantly lower levels of trustworthiness from viewers of the images. This study reveals some other interesting election related conclusions… Read more 

Events for Week 5 of Semester 2

Monday 11th

  • At 6pm Women In Engineering is holding a FREE Industry Tasting event at the Shilling Club. This classy night provides 2nd and 3rd year Pro Engineering members to opportunity to mix and mingle with industry professionals over a glass of wine! http://ucsa.org.nz/events/wie-industry-tasting/

Tuesday 12th

  • If you’re still deciding who to vote for this year, or want to hear more about a partie’s policies, head along to the Undercroft at 12pm for a candidate showdown! MPs from Labour, The Greens, National, The Maori Party, and New Zealand First will all be there. This event is put on by UCPols
    http://ucsa.org.nz/events/the-debate/
  • On the Ilam campus at 7.30pm UC Arts and FrenchSoc are proud to present a Foreign Film Night! They will be showing “Tais-Toi” a hilarious French Comedy. The night is free for members, and only a gold coin donation for non-members. http://ucsa.org.nz/events/uc-arts-and-frenchsoc-foreign-film-night/

Thursday 14th

Friday 15th

Saturday 16th