Jorgen Ellis has triumphed with his company Kitset Assembly Services before he’s even finished his commerce degree at the University of Canterbury. Having worked in a home improvement store, Jorgen was constantly asked by customers if they offered a service to assemble their purchases. After hearing the request so frequently and repeatedly having to turn them down, Jorgen decided there was certainly a market for it and started up on his own.
It’s a genius idea – nobody likes assembling things like furniture, shelves, office equipment or exercise equipment. Buying these things seems like such a good idea and then you get home and have to decipher instruction manuals and an overwhelming number of components – a headache for most people. Jorgen has capitalised on this, with his business offering assembly services for hundreds of items as well as delivery if required.
Jorgen says there is a huge demand for assembly of one item in particular “It’s garden sheds. You know, Kiwis love their garden sheds, but they definitely hate putting them together”. The most peculiar item he’s been asked to assemble is a shoe rack “It only took about two minutes, so that was an unusual one”.
Having been up and running for only 11 months, Kitset Assembly Services already employs three assembly specialists and has partnerships with retailers such as PlaceMakers, Freedom, Briscoes and Mitre 10, just to name a few. Currently based in Christchurch, Jorgen hopes to establish the business in Auckland in the next year.
As managing director of the business, Jorgen is now a very busy guy. He still has one year of his commerce degree to go, but is currently taking the year off to focus on developing the business.
Jorgen puts his success down to having drive and passion, as well as the expert help of UC Innovators and entré. As part of the UC Innovators Summer Start-Up Scholarship programme Jorgen received a $5000 scholarship as well as access to amazing business mentors. He also entered the entré $85k challenge, winning $5000 worth of business advisory services from PWC among other prizes.
If you have an idea for a business like Jorgen did, his advice is simple, “Just do it, take every opportunity you get, you’ve got nothing to lose”.