The story behind our new UCSA logo

Following the recent Staff Forum, many people have been asking about the meaning behind the UCSA’s new logo.

The logo was designed as an iconic representation of the Haere-Roa, spring-source of the Ōtākaro | Avon River, flowing through the University Campus.

Alongside their new logo, UCSA have also incorporated Ākonga tū, ākonga ora as a motto, which was inspired in part, by UC’s vision of People prepared to make a difference – Tangata tū, tangata ora.

Both statements are adapted from the original whakataukī (proverb), Tama tū, tama ora; tama noho, tama matekai (Ngā Pēpeha a ngā Tīpuna, Hirini Moko Mead and Neil Grove, pg 358), which captures the importance of being engaged, connected and active in life in order to flourish and live well.

Ākonga is the te reo Māori term used for student across UC and so it was used in place of ‘tangata’ in the UCSA motto in recognition of their role as representatives and advocates for the UC student community.

For the UCSA, ‘Ākonga tū, ākonga ora’ is about being there to support all UC students to belong and succeed.

Named after the spring-source Haere-roa, the UCSA’s new building, embodies the tribal tenets of manaakitanga. It recognises UCSA as a place for all people to be welcomed, to rest, to be hosted and to receive sustenance.

For many, UCSA will be a marker in their journey, it will be a place they stop to contemplate, replenish and prepare for the next part of the journey.

For more about the UCSA, visit their website here>