When: Wednesday 6 November, 3.00pm to 4.00pm
Where: John Britten foyer
Michael Brown, Principal at intellectual property law firm AJ Park, will present a one hour session on intellectual property (IP). The session will introduce and discuss the different types of IP, explain how IP can be used to achieve commercial success, and cover important points to optimise IP protection. There will also be an opportunity to ask questions.
Michael joined AJ Park in 1998 and currently co-heads the engineering and ICT patents team. His role involves advising clients on patentability, design registration and product commercialisation. He prepares and prosecutes patent applications, both in New Zealand and abroad and also regularly conducts infringement and freedom-to-operate assessments, patent portfolio due diligence, and IP audits.