Tag Archives: Marketing

Postgraduate research: Airbnb study

Kia Ora,

My name is Shayan Zarakhsh and I am a PhD candidate in Marketing at the Department of Management, Marketing and Entrepreneurship (MME), University of Canterbury. My research relates to Airbnb users’ perceptions of the company and its impacts. I am writing to invite you to participate in an interview as part of the research data collection, providing that:

  • You have not attended my PhD confirmation defense; and
  • You have stayed at an Airbnb accommodation at least one time within the previous year.

There is a $20 Westfield Gift Card offered to each participant as an ‘interview thank you’ gift.

Please, contact me via email: shayan.zarakhsh@pg.canterbury.ac.nz or Telephone: 033694082 or if you want to see the information sheet for this study.

Celebrating Fresh Thinking: Professorial Lecture Series

Join me in celebrating the very substantive contribution to academe made by Professor Pavel Castka and Professor Tom Cochrane in the next presentation in the Professorial Lecture Series for 2019.

Date:               Thursday, 6 June, from 4.30 – 6.00 p.m.

Location:        E14 – Engineering Core

I encourage all staff and postgraduate students to attend this lecture, to actively support our new Professors, and take the opportunity to appreciate the fantastic research being undertaken in parts of the university we may be less familiar with.

Presentation details:

 “Universal Language of the Future? Addressing business challenges through international standards” – Presented by Professor Pavel Castka, Department of Management, Marketing & Entrepreneurship

 How can businesses address social and environmental issues – such as climate change, social responsibility, poverty or child labour – in a vastly diverse world with different opinions on these issues?  Is there a common platform or universal language that can facilitate the interaction between businesses across the world – enabling addressing of these challenges as well as challenges of everyday cooperation of firms in global supply chains?

In this inaugural professorial lecture, I will build on research at UC as well as my involvement with international standard setting NGOs – including International Organisation for Standardization (ISO) and International Union for Conservation of Nature (IUCN) – and discuss the status quo as well as future challenges of standards setting, adoption and control mechanisms that ensure consistency of international standards across the globe. The lecture is designed for a diverse audience that is interested in social and environmental issues as well as in the generic matters of cooperation in international business – inclusive of non-academic audience such as business leaders or social activists. The lecture provides an insight into the exciting world of international standards, potentially the universal language of the future.

 

Food–energy–water nexus in the Mekong” – Presented by Professor Tom Cochrane, Department of Civil & Natural Resources Engineering

 The Mekong basin in Southeast Asia is undergoing rapid development.  Basin wide water infrastructure development (hydropower/irrigation), climate change and land-use change are causes for concern due to potential impacts on highly valued fisheries, agriculture, and natural ecosystems. Extensive water, sediment and nutrient modelling and analyses were thus conducted to understand the food-energy-water nexus in the basin and assess future threats and evaluate alternative pathways. Results show that recent development of flood protection dykes, as well as sea level rise and land subsidence pose a major threat to the long term sustainability of the Mekong Delta. Future adaptation and mitigation strategies should include optimal operation of water infrastructure (hydropower, dykes, and irrigation systems) to reduce hydrological and sediment changes, reduction in groundwater pumping, water storage management, sea level rise protection infrastructure, land reclamation, enhancement of coastal and in-stream habitats, and others.  A single solution is not sufficient for this complex basin; multiple mitigation initiatives are necessary through transboundary communication and coordination. The analysis and methods, as well as the lessons learnt in this research can be translated to other river systems around the world undergoing rapid development and climatic threats.

Professor Ian Wright

Deputy Vice-Chancellor | Tumu Tuarua

UC ME – a new, exciting look for 2017

ucmeOn Monday 1 May, the new look UC Me campaign and website will be launched. We continue to use UC students but we give them the opportunity to be not just a portrait, but to have a voice and to share that with the world by wearing their messages on white tee-shirts.

We will have a strong outdoor presence in bus stops (Adshels) throughout NZ, billboards, bus backs and street posters, as well as strong online activity and radio.

The website will be launched on Monday morning featuring all 26 UC Me students and their inspiring stories and can be found via the UC homepage.