Tag Archives: The Conversation

Online presentation and Q&A with The Conversation’s New Zealand Editor: Science, Engineering and Health + Environment

An online presentation and Q&A with The Conversation’s New Zealand Editor: Science, Engineering and Health + Environment Veronika Meduna, and Executive Editor, Liz Minchin is taking place:

Why we’re running this presentation: to share practical advice and make the process of ‘pitching’ clearer and easier for everyone.  There will be also plenty of time for questions and Q&A.

Further information about The Conversation is below.
Fifty-three UC academics have registered for The Conversation and 37 academics and PhD candidates have written for the site.  Their articles alone have had 1.5 million article views around the world.

Conversation articles can be freely republished by other media across Aotearoa New Zealand and the world. That’s how our authors have been republished in 28 languages and 97 countries by outlets including Scientific America, the South China Morning Post, the Australian Broadcasting Corporation, The Guardian, Quartz, The Jakarta Post and The Washington Post, as well as Stuff, The Herald, RNZ and more in Aotearoa New Zealand. 

But what’s the process for becoming a new author? And what should you know before you pitch a new idea?

The Conversation is a not-for-profit publisher of research-based news and analysis articles by academics, aimed at a broader, mostly non-academic audience. Its readers include Nobel laureates, school students, business leaders, prime ministers and presidents.

There are now Conversation websites based in Australia and Aotearoa New Zealand, Africa, Indonesia, the UK, US, Canada, France and Spain. The Conversation Australia and New Zealand edition alone reaches a monthly audience of 8.5 million unique readers on site, and 17.7 million article views on site and via republication (in May 2020).

But because it’s become such a popular way to reach a wider global audience, only a small proportion of article ideas submitted to The Conversation can be published. Every week, our two Aotearoa New Zealand editors, Finlay Macdonald (Politics, Business + Arts) and Veronika Meduna (Science, Health + Environment), receive far more ‘pitches’ than they can edit and publish.

About the presenters:
Veronika Meduna is an award-winning journalist and author, with two decades of experience in radio, print and digital. Before joining The Conversation in 2017, she produced and hosted a weekly science programme for Aotearoa New Zealand’s public broadcaster RNZ, for which she won several journalism awards, including the Asia-Pacific Broadcasting Union’s prize for best documentary. She has also contributed to other broadcasters and publications in New Zealand and internationally, including the NZ Listener, NZ Geographic, New Scientist and Deutsche Welle.

Liz Minchin is an award-winning journalist and author, who worked in newspapers, radio and online before joining The Conversation in 2012. Liz’s current role is as Executive Editor, New Zealand.

Writing for The Conversation: How to ‘pitch’ a new article

Meet The Conversation’s New Zealand Editor: Politics, Business and Arts, Finlay Macdonald, and Executive Editor, Liz Minchin and grab the opportunity to have all your questions about The Conversation answered.

When: Tuesday June 23, 12-1pm

Where: Online: https://us02web.zoom.us/j/88207451801

35 UC academics and PhD candidates have written for TheConversation.com, and these articles alone have had 1.4 million article views globally.

Conversation articles can be freely republished by other media across New Zealand and the world. Conversation authors have been republished in 28 languages and 97 countries by outlets including Scientific America, the South China Morning Post, the Australian Broadcasting Corporation, The Guardian, Quartz, The Jakarta Post and The Washington Post, as well as Stuff, The Herald, RNZ and more in New Zealand.

But what’s the process for becoming a new author? And what should you know before you pitch a new idea?

The Conversation is a not-for-profit publisher of research-based news and analysis articles by academics, aimed at a broader, mostly non-academic audience. Its readers include Nobel laureates, school students, business leaders, prime ministers and presidents.

There are now Conversation websites based in Australia and New Zealand, Africa, Indonesia, the UK, US, Canada, France and Spain. The Conversation Australia and New Zealand edition alone reaches a monthly audience of 8.5 million unique readers on site, and 17.7 million article views on site and via republication (in May 2020).

But because it’s become such a popular way to reach a wider global audience, only a small proportion of article ideas submitted to The Conversation can be published. Every week, our two New Zealand editors, Finlay Macdonald (Politics, Business + Arts) and Veronika Meduna (Science, Health + Environment), receive far more ‘pitches’ than they can edit and publish.

That’s why we’re running this presentation – so you get a chance to hear directly from Finlay and Liz about:

  • success stories from Canterbury and other New Zealand authors
  • our plans to cover the New Zealand election and COVID-19 recovery, plus
  • practical pitching and writing tips, to make your story stand out from the rest.

Finlay and Liz will do a brief presentation first, then there will be time for Q&A and to talk about your story ideas.

(If you’re unable to attend this session, the recording will be available afterwards and we will be running more sessions with UC in coming months.)

About the presenters:

Finlay Macdonald is an award-winning journalist, editor, publisher and broadcaster with 30 years’ experience in the New Zealand media. He has been editor of current affairs magazine The Listener, a publisher at Penguin Books and HarperCollins, a weekly columnist for the Sunday Star-Times, and has written and presented for television and radio. He joined The Conversation in April 2020.

Liz Minchin is an award-winning journalist and author, who worked in newspapers, radio and online before joining The Conversation in 2012. Liz’s current role is as Executive Editor, New Zealand.

UC membership in The Conversation gains momentum

By now, we hope you’ve heard the exciting news that UC is a member of The Conversation, which has the primary and lofty goal of “democratizing knowledge.”

The Conversation is an independent, non-profit publisher of commentary and analysis, authored by academics and edited by journalists for the general public. These pieces are syndicated by media outlets across the world.

In addition to the measurable visibility through readership of The Conversation and its network of re-publishers (national and international journalists and media outlets), authors report significant increases in requests for further academic collaborations, support for current or future grants or funding support, citations for scholarly articles, influence on policy by decision-makers and requests for media interviews (radio, print and TV).

Some recent UC articles include:

If you want to know more or need support to submit an article contact your dedicated communications advisor or Margaret Agnew:

Breeze RobertsonArts
Aleisha BlakeBusiness and Law
Breeze RobertsonEducation, Health and Human Development
Hannah SeeleyEngineering
Corrina DonaldsonScience

 

How it works

  • Academic staff submit brief “pitches” for possible stories to The Conversation editors, in response to topic-specific requests, or proactively to share research, scholarship or creative work of interest to the public. Pitches can be made directly to editors through a simple online form, or with facilitation from their dedicated Communications Advisor*.
  • The UC Communications team also receives an expert callout email each day from The Conversation and will follow up directly with relevant academics to see if they can write an article.
  • Once a pitch is accepted, academics collaborate directly with editors from The Conversation to develop the article. Once complete, the piece is published in the online edition of The Conversation, included in the outlet’s outbound emails and made available to a network of potential re-publishers. UC Communications also shares content by its authors through appropriate UC channels, including UC News, e-newsletters and social media. 
  • As with other news media, “pitches” need to be topical and timely. Once accepted the articles need to be quickly written and approved for publication, otherwise the moment is lost.
  • Authors have access to an analytics dashboard and can see the number of reads the article has received, the geographic location of readers and where the piece has been republished. Dashboards also monitor all engagement on Facebook, Twitter and LinkedIn as well as comments on the site, which authors can respond to, providing an opportunity to network with other academics.

Questions? Feel free to reach out to Jayne Austin at jayne.austin@canterbury.ac.nz or Margaret Agnew at margaret.agnew@canterbury.ac.nz, Communications and Events: https://www.canterbury.ac.nz/communications/

It’s time to join The Conversation

The Conversation is an independent source of news and views, sourced from the academic and research community and delivered direct to the public.

It’s aim is to enable better understanding of current affairs and complex issues by working with university academics and researchers to unlock their deep expertise for use by the wider public, and we’re encouraging all UC academics to sign up>

This free resource has become one of Australia’s largest independent news and commentary sites. Around 35% of readers are from outside Australia, with editions for Africa, Canada, France, United Kingdom, United States and global readerships.

As well as a respected media resource, The Conversation is a source of ideas, experts and free content (under creative commons) with its articles often quoted and republished in mainstream media around the world. It’s a way that academics and researchers can persuade influential people outside their field – including funding assessors, politicians, the media, industry and the public – that their work matters.

 

Those with experience in Australian universities are already aware of the positive impact contributing to The Conversation can have on academic careers – via awareness of research, researchers and increased citations.

Why it works – trusted content: All The Conversation authors are academics and researchers; you must be a member of an academic or research institution to write for The Conversation.

Its editors are professional journalists who can help create high quality content that’s also easy to read.

The Conversation codes of conduct ensure accuracy. All articles carry a disclosure statement listing any potential conflict, and the authors retain final sign-off on all their articles. The content is subject to an Editorial Charter to ensure it is evidence-based, independent and trusted writing.

Topics covered include (but are not limited to):

  • Arts + Culture
  • Business + Economy
  • Cities
  • Education
  • Environment + Energy
  • FactCheck
  • Health + Medicine
  • Politics + Society
  • Science + Technology

For more information, contact the UC Comms team>