Do students recommend attending UC?

Ever wondered whether students would recommend studying at UC to others?

In 2020, UC asked this to develop UC’s Net Promoter Score. Responses overall were positive, with Net Promoter Score of 25.

But hang on a minute – what is a Net Promoter Score?

Net Promoter Scores are a commonly used index ranging from -100 to +100 that measures the willingness to recommend a product or service to others. It is often used as a proxy for satisfaction and loyalty to a brand.

Students are asked “On a scale from 0 – 10, how likely are you to recommend studying at UC to friends and whānau?”, with 0 being “not at all likely” and 10 being “extremely likely”.

Responses are grouped into Promoters (scores of 9 or 10), Passives (scores of 7 and 8), and Detractors (scores 6 and below).

Overall Net Promoter Scores are calculated by subtracting the percentage of detractors from the percentage of promoters.

But how do we know if we’re doing well?

Any score above 0 is considered “good”, but scores of 50 and above are considered excellent, while 70 and above is considered “world class”.

You can explore how the Net Promoter Score changes based on ethnicity, gender, and level of study (amongst other things) in the Ako Marake | Evaluation and Student Insights dashboards here.

2021 data will be collected in UC’s annual Student Experience survey, the UCount, which runs from April 23rd – May 16th. Keep an eye out on Tū Ki Te Tahi to learn more about the UCount and ways you can help encourage students to participate.

For any questions, or if you would like ESI to come speak to your team about this dashboard and others, please email Ellie Kay and Elyse Thompson at